A lack of transparency results in distrust and a deep sense of insecurity.
By giving people the power to share, we’re making the world more transparent.
One man’s transparency is another’s humiliation.
In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.